The world is now digital and so are the techniques of marketing your product/service. This is the reason why most of the people these days aspire to become a digital marketing specialist. When we hear about the word digital marketing, we all get curious about exploring it. But when it comes to understanding every bit of it, we somehow get stuck. It is often troublesome to figure out which type of digital marketing services best suit our business needs.

In this article, we are going to discuss all the basic types of digital marketing so that you can find out which type of digital marketing company or digital marketing expert you need for your business.

  1. Social media marketing

The ninjas of digital marketing and top digital marketing agencies have great focus on social media platforms to make the best use of it for the marketing. Everyone is familiar with the role of social media networks in our lives. Not only do they help us connect with our loved ones but also serve as great tools for marketing.

Read more about social media marketing here, What Is Social Media Marketing? – Search Engine Land


  1. Content marketing

Digital Content marketing is one of the most useful tool to engage audience online. Digital marketing specialists describe it as an art of storytelling and delivering valuable information to create brand awareness among the users. It also helps in building long-term and healthy relationships with the customers.

Also read, 10 Ways to Engage Your Audience with Interactive Content

  1. Search Engine Optimization (SEO)

SEO marketing is described as the process of optimizing every piece of content available on your website and also includes working off-page to help the website rank higher on different search engines like Bing, Yahoo, Gooogle.

SEO marketing is a fundamental part of digital marketing and without it, digital marketing will be incomplete. There are many qualified local SEO services, SEO experts and SEO agencies that provide efficient SEO services to help your business grow online.

  1. Search Engine Marketing (SEM)

As discussed above SEO is concerned with the high ranking of website and generating traffic on it, while SEM is about paying search engines to get traffic on your website. The most common type of search engine optimization is Google Adwords, for a very simple reason that Google is the best search engine on the internet so far.

  1. Pay Per Click (PPC)

PPC is more like SEM Marketing where you have to pay search engine to market your product/service online. But the method is a bit different. In PPC the marketer has to pay for each click on the link to a website. For effective PPC services, you may opt for the best and renowned digital marketing agency NYC, or hire any Digital marketing expert to help you with ad posting on social media networks and on other high-traffic websites.

Read on to find out more about PPC Marketing, What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing …